25 years ago, one music video helped recover 21 missing children.
In the late 1990s, The National Center for Missing & Exploited Children (NCMEC), Soul Asylum, and director Tony Kaye created the ground-breaking “Runaway Train” music video, which featured images of actual missing children in the United States.
A legendary classic, reimagined.
For the 25th anniversary, we’re collaborating with Jamie N Commons, Skylar Grey and Gallant to remix Soul Asylum’s hit song Runaway Train. But it’s more than just a cover song – it’s a dynamic music video, designed not just for watching, but for bringing home real missing and trafficked kids near you.
The Milk Carton of the 21st Century.
61% of recovered children reported to NCMEC are found in the state in which they were missing. The #RunawayTrain25 music video shows images of real missing children in your area. Share the film with your social network, and they will see missing kids closest to their zip code.
If one music video could help recover 21 missing children, how many can we bring home with the power of new technology and social media? It only takes one person to find a missing kid. Help us bring them home.
#RunawayTrain25
National Broadcast | Online | Social
Campaign Media:
Broadcast Video | OOH | Radio
Broadcast Video | Out Of Home | Social
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Broadcast Video | Radio | Out Of Home | Print
Campaign Media:
Online Video | Digital OOH | Print OOH | Social
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Broadcast Video
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Still Photography | Social | OOH
Campaign Media:
Online Video | OOH
Campaign Media:
Broadcast Video | Social | Digital | Radio
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Broadcast Video | Stadium Video | OOH Station Takeover | Print
Campaign Media:
Broadcast Video | Social Video | Social Media | PR
Campaign Media:
Social Media Video | Stills
